William Hill Advert Linked Betting to Sexual Success

William Hill advert connected wagering to sexual success

15 May 2019

An advert for a wagering company seen on the dating app Tinder has been banned for connecting betting to sexual success.

The advertisement for William Hill, which was sent as a message to users, read: "Stuck in the yohaig code pal zone? You won't be for a lot longer if you utilize this Cheltenham [horse racing] totally free bet deal."

It was followed by a link to download the William Hill app.
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But the Advertising Standards Authority (ASA) stated it must not appear once again in its existing form.

It stated that, according to advertising guidelines, betting advertisements should not connect wagering to "seduction, sexual success or enhanced appearance".
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"We thought about that the text ... recommended that those who bet would be most likely to establish a friendship into a sexual relationship and therefore connected betting with sexual success," it stated.

William Hill at first protected the March advert after a customer grumbled.
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The firm stated customers who signed up would "participate in a relationship with William Hill", and the advert was expected to relate this promotion code to the nature of business they were marketing on - Tinder.

It stated it was not its intent to link gambling to sexual success.

However, upon reflection it agreed the advertisement might have been misinterpreted and took it down voluntarily.

William Hill stated: "We take on board what the ASA have actually said about this promotion code particular advert and have actually eliminated it from flow."
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Tinder meanwhile said it had actually evaluated the ad before releasing it, finding it was not socially careless, offensive or targeting minors.
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'Speechless'
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Campaigners have actually been calling for harder policy of gambling marketing.

One, the Bishop of St Albans, Dr Alan Smith, stated he was "left speechless" by ads like William Hill's.

"The gambling industry's technique to self-regulation appears farcical as more of these adverts are exposed. I fear some betting companies are now operating under a 'do not get captured' mindset.
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"The ASA's robust action must be a wake-up call to the ."

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