Ladbrokes Suffers Worst Cheltenham Festival In Memory
Ladbrokes suffers worst Cheltenham Festival in memory
bit.ly
21 April 2016
Bookmaker Ladbrokes has said this promotion code year's Cheltenham Festival was its "worst in living memory".
All bookies were struck by a string of favourites winning at the festival, however Ladbrokes likewise argued that rivals were offering bets at levels that did not make business sense.
Ladbrokes likewise confirmed that it has a ₤ 3m liability if Leicester City win the Premier League.
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Despite this promotion code, the company stated it had actually seen a motivating start to the year.
Revenue was more than 10% greater.
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President Jim Mullen said: "At Cheltenham we were advised of the intense competitors with offers and pricing at levels which, in our view, abandoned bookmaking concepts.
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"We competed hard but refused to pursue unsustainable techniques."
He told the BBC gambling was for his consumers, not his business: "I have actually constantly said we remain in the betting organization, we do not gamble ... I believed Cheltenham was a race to the bottom."
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the yohaig code business said the Grand National winner, Rule The World, which was a 33/1 shot, delivered a bet9ja's welcome offer contrast to Cheltenham.
Ladbrokes stated it was "confident" that its outcomes would remain in line with expectations.
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'Recreational punter'
Last year Ladbrokes revealed plans to merge with its smaller competitor, Coral.
UK competition authorities are currently looking at the yohaig code deal.
Steve Clayton, analyst at Hargreaves Lansdown stockbrokers, said the most recent trading statement from Ladbrokes was motivating, but the real issue was whether the merger with Coral would be allowed: "A and Coral will have a dominant retail position, even if lots of stores need to be offered off.
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"We expect substantial expense conserving will be possible because there will be huge locations of overlap and unnecessary duplication of functions throughout the combined company."
Ladbrokes is pursuing a different method to that of its rivals by concentrating on customer care and the periodic punter, who will not necessarily hunt for the very best chances.
Mr Clayton stated: "The bookmaker's method is to focus on the 'recreational punter', simply put the still soft and flexible, unhardened bettors out there.
"These people do not know what the right odds need to be, so it is easier to construct a fat win margin into the bookie's terms."
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